
Shipping 13 products in parallel: the J7Soft portfolio thesis
Why a software studio with 13 products in build is a defensible long-term bet — and what it takes to operate one.
A short note on the legal and structural reasoning behind a Delaware C-Corp for a product-portfolio company.
By Kamga Simo Junior
We chose Delaware because it's the standard. Standard means familiar to investors, familiar to legal counsel, familiar to courts. For a company building a portfolio of products across multiple markets, having the corporate layer be boring is a feature. The interesting decisions happen in the products; the wrapper around them shouldn't surprise anyone.
Stripe Atlas handles the incorporation paperwork, EIN application, registered-agent setup, and bylaws templating for a flat fee. For two founders without a US lawyer on retainer, that's the difference between a 4-week filing and a 6-month one.
The interesting work — the product portfolio — starts after the C-Corp is real. Standardizing the structure means we don't have to think about it again until we raise.

Why a software studio with 13 products in build is a defensible long-term bet — and what it takes to operate one.